On September 23, 2025, Ambassador Mwamweta officially launched the “My Tanzania Roadshow” in Stuttgart, Germany. The roadshow, organized by KILIFAIR Company Ltd., serves as a unique platform to showcase Tanzania’s diverse tourism attractions and strengthen its presence in the European tourism market.

More than 80 tourism companies from Tanzania and Germany participated in the event, presenting a wide array of travel experiences, from wildlife safaris and Mount Kilimanjaro adventures to Zanzibar’s pristine beaches and cultural heritage tours.

In his remarks, Ambassador Mwamweta expressed his appreciation to Mr. Tom Kunkler, Managing Director of KILIFAIR Company Ltd., for his efforts in organizing the event, and extended gratitude to all participants for their valuable contributions to promoting Tanzania as a premier tourism destination.

Tourism remains a key pillar of Tanzania’s Economic Diplomacy, and the Embassy in Berlin continues to spearhead initiatives that enhance the country’s visibility in Germany and across Europe. The “My Tanzania Roadshow” serves as a strategic platform for engagement with tour operators, travel agents, and media representatives, highlighting Tanzania as a safe, sustainable, and competitive tourism destination.

Germany is among the top source markets for tourists visiting Tanzania, and the Embassy continues to expand partnerships with the German travel industry, media, and other stakeholders to promote investment, trade, and cultural exchange alongside tourism.

Through such events, the Embassy of the United Republic of Tanzania in Germany reaffirms its commitment to strengthening bilateral relations and advancing Tanzania’s global presence as a destination of choice for tourism, business, and cooperation.